This means that you should begin slowly, learning about your audience and their tastes, generating engagement, and boosting your brand image before you attempt to jump into social commerce and sell directly from the app. You can’t rush in and try to sell goods to them on your first encounter. You have to nudge your customers / potential clients through a sales journey. Of course, the same rules of marketing apply to Telegram marketing as they do to anything else. With all of these eCommerce capabilities, allied with the freedom to use bots, eCommerce firms can do many things using Telegram as a marketing tool. Suggested Ways to Use Telegram for eCommerce To do much of this, you first have to find a relevant existing app or create your own, using something like BotFather or BotMother (themselves bots, see more details in the list below). The only payments you make are to your payment processors, like Stripe. Telegram doesn’t even charge commission for using its services for eCommerce. You can use Telegram to supplement or even replace many of your direct marketing tools, including email, live chats, social media accounts, customer support, and even your eCommerce store itself. Making sales, sending invoices, and collecting payments directly within the app using a preferred gateway, anywhere the world.Reaching out to followers and group members through in-app push notifications they see on their phones.Organizing groups where fans can interact with the brand and each other.Sharing content and links with followers.Vulcan Post has summarized ways eCommerce firms can use Telegram as being: Online retailers are beginning to notice Telegram because it can work so well for eCommerce. Telegram Now Has Strong eCommerce Capabilities You can use bots for multiple purposes, including chatbots, inevitably, and also to carry out automated tasks. However, Telegram’s fully customizable bots and open API are strong selling points. Being fully cloud-based, you can access your Telegram account from any device. Also, you can share videos without limits. Another advantage of Telegram is not having to share your phone number to access the app. Telegrams’ key point of difference over WhatsApp and Facebook Messenger is a high level of security users know that Telegram uses encryption, and their personal details are safe. You can also create message channels where administrators can publish messages but don’t engage in conversation. You can have group chats with up to 200 members in a regular group and 500 members in a supergroup. Its primary focus is on enabling real-time private chats. Telegram has many similar features to WhatsApp. However, you will still find a variety of bots that provide handy features for eCommerce firms, including bots that accept payments from Telegram users worldwide. The app allows you to use bots for various purposes, so tech-minded people have created eCommerce bots to add capabilities to the core Telegram.Ĭustom payment bots may strictly be unnecessary in Telegram now. Telegram now allows merchants to accept payments with various approved gateways, including Stripe.Īlthough this is now formally built into Telegram, determined online retailers could already action these payments due to inbuilt flexibility built into Telegram. In April 2021, they strengthened the app’s digital payment capabilities with Payments 2.0. Telegram has also recognized the importance of the eCommerce market. One sector to notice the advantages of using Telegram is online shopping and eCommerce. It has also extended its appeal in recent times, and people are using it for a broader range of activities. The use of the messaging app Telegram is becoming more widespread.
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